This is a “self-help workbook” providing a guideline with several steps how to set up, operate, or revitalize a nongovernmental organization (NGO) with an idealistic mission. For persons working with, or exploring the potentials of a redefined role of NGOs in the scheme of things, it contains a reference framework with clarifying materials.
The text reflects a landscape of rising global complexity in economic, political and social issues, and an incremental proliferation of international organizations, that has left governments with challenges limiting their regulatory capacity, begging the question for new ideas and approaches. It tells about world moods and shifting perceptions, indicating that we all are reaching the constraints of the existing paradigm (matrix), suggesting that there is a need for an enlarged vision propelled by an expanding awareness, for inventive cooperation modes, and for an enhanced geopolitical level playing field. In a concise language the authors describe the spheres of (inter-)national governance, including the application of three interrelated disciplines Public Affairs (PA), Diplomacy and Marketing, illustrated with practical examples.
The authors differentiate nongovernmental entities in accordance with their types, degrees of independence, being nongovernmental, stressing the importance of the added value to society, based on their suggested list of professional capabilities and qualifications. Moreover they highlight a new type of nongovernmental organization, the New Era NGO (NENGO), as leaders and influencers that are setting the tone in the current transformation process, due to their unique competencies, global reach and the congruency of their ways.
In fulfilling their objectives authentic NGOs may patch system-gaps and in doing so get exposed to certain pitfalls of cooperating with traditional partners. Therefore they need to understand the multiple aspects of decision making within various geopolitical layers when dealing with issues of their concern. In the existing competitive environment, they are confronted with the need for clearly distinguishing themselves from look-alike entities and securing a reputation in order to be recognized and supported by their audiences.
This book touches upon traditional and non-traditional views, looking behind the parameters of the current reality. It is not a scientific work but there is enough theoretical background to support the practical know-how collected on a trial and error basis, rooted in 12 years of experience.